Search & Performance Marketing Daily
Wednesday, August 12, 2020
  • With Ad Budgets Under The Microscope, Some Magnify Google Custom Bidding

    Jellyfish, a global boutique agency, announced Wednesday that it's now implementing Google Custom Bidding to optimize programmatic media buys to give marketers more control ... Read the whole story

  • YouTube's Measurement Program Takes On New Partners

    CreatorIQ joined YouTube's Measurement Program (YTMP), adding the enterprise influencer solution to the program's roster. Read the whole story

  • National Brands Need Local Marketing Teams, COVID-19 Shows

    Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant industry have work to do on their local strategy, Forrester Consulting found. Read the whole story

  • Data Never Sleeps -- And Neither Do Consumers Who Use Devices

    Domo on Wednesday released its annual "Data Never Sleeps" report that analyzes online user behavior through the data generated by devices and the people ... Read the whole story

  • How Did Facebook Boycotters Spend Their July Budgets?

    In one report, 40% chose to spend more on paid search, while 24% increased spending on paid social platforms other than Facebook. Read the whole story