Should the industry say goodbye to "Black Friday" and replace it with "Cyber Week" once and for all? Data suggests that this year, Cyber Monday will extend from the day … Read the whole story
Jellyfish, a global boutique agency, announced Wednesday that it's now implementing Google Custom Bidding to optimize programmatic media buys to give marketers more control … Read the whole story
CreatorIQ joined YouTube's Measurement Program (YTMP), adding the enterprise influencer solution to the program's roster. Read the whole story
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant industry have work to do on their local strategy, Forrester Consulting found. Read the whole story
Domo on Wednesday released its annual "Data Never Sleeps" report that analyzes online user behavior through the data generated by devices and the people … Read the whole story
In one report, 40% chose to spend more on paid search, while 24% increased spending on paid social platforms other than Facebook. Read the whole story