CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear. Read the whole story
In a note to app developers, Facebook explained how Apple's privacy changes integrated into its newest OS will hinder the company's ability to serve … Read the whole story
The new publisher division will support product development, education, and relationships. Two years in the making, it will help publishers achieve the highest quality … Read the whole story
Emodo, a company focused on data activation and monetization, has partnered with U.K.-based CKDelta to help improve the accuracy of data in the ad … Read the whole story
Joining the Connect Partner Network enables Absolutdata to integrate Nielsen data in its AI-powered solutions. Read the whole story
Shoppable Quiz helps brands target their SMS and email messages based on quiz responses, the company says. Read the whole story
Two months ago, Freddie Liversidge (bottom left), got married ... and he's still getting ads for weddings as he surfs the net. As Global … Read the whole story
When COVID closed movie theaters, Lionsgate quickly pivoted to premium video on demand. Now, it had only had to create awareness of this option. Read the whole story
How do you plan when media, consumer patterns, the economy itself are in flux? What is the new normal? Read the whole story
Earlier this year, Crunch Fitness was hitting what its head of marketing and branding calls "a really good rhythm." Then COVID-19 hit. Read the whole story