Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Entity Recognition allows Yext Answers to better distinguish locations from other entities such as
people, jobs, and events. Read the whole story
by Laurie Sullivan
In a surprise move to block bidders like Oracle, Walmart said it is teaming up with Microsoft to bid on TikTok's U.S., Canadian, Australian … Read the whole story
by Laurie Sullivan
The plan is for Biden's campaign to spend $220 million in fall tv advertising beginning Sept. 1, dwarfing President Donald Trump's $147 million. Read the whole story
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by Laurie Sullivan
Some agency reps thought they imagined it. Others said they reported it to Google, fearing it was a violation of revealing personally identifiable information … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Agencies are embracing data like never before which could explain why search intent for "Data Driven Marketing" has been climbing since the end of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Going into its big ad buy at the 2020 Super Bowl, password and security manager Dashlane knew that one shot of exposure wasn't enough. Read the whole story