COVID-19 has impacted the short- to mid-term marketing spend for marketers, but the long-term impact is much less certain, according to The State of Data report published by the IAB … Read the whole story
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. assets and how it will affect advertising with "Search and Performance Marketing Daily." Read the whole story
Just six retailers were responsible for that ad spend, compared to 100 in 2019. Read the whole story
A study reveals most consumers are not encouraged by safety measures, Emarsys reports. Read the whole story
Unilever, Target and Coors are among the first to use NBCU's "On Command" ads, which connect viewers with brand promotions through the TV screen, … Read the whole story
Consumers expect brands to step up and be a force for good. Read the whole story
It's an opportunity for publishers to create content that will reach a younger demo. Read the whole story