Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the challenge. Read the whole story
Negotiations for the sale of TikTok's U.S. business have been blocked, and the application's core algorithm seems to be the challenge. Read the whole story
College towns see higher rates of businesses closing, from restaurants to retail stores. The reasons why should be obvious, but this data provides details. Read the whole story
Apple last week enabled a rating system that enables users to recommend a place and leave a star rating. At this early stage, the … Read the whole story
In a defeat for Google, a federal appellate panel has reinstated a pay-per-click advertiser's claims that the company misrepresented the effectiveness of its click-fraud … Read the whole story
U.S. ad spending is now expected to decline 8% vs. 2019, according to a survey of "buy-side" executives at advertisers and agencies surveyed by … Read the whole story
For several years, DRTV and performance-driven marketing have been the growth catalysts for the direct-to-consumer and e-commerce sectors. Read the whole story
NetBlaze Pro helps small businesses improve their SEO and build a more powerful website, the company says. Read the whole story