Performance Marketing Insider
by Laurie Sullivan, Staff Writer
MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slump in April. Perhaps this is why the Google CEO pledged $10 billion to India's digital future. Looking at … Read the whole story
by Laurie Sullivan
"I'm quitting because I can no longer stomach contributing to an organization that is profiting off hate in the U.S. and globally," Facebook Engineer … Read the whole story
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by Laurie Sullivan
A call to action for brands, agencies and publishers to adopt supply path optimization as a core business function, the guide is written by … Read the whole story
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by Laurie Sullivan
InMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. Read the whole story
by Joe Mandese
David Cohen has been named president-CEO of the Interactive Advertising Bureau (IAB), succeeding Randall Rothenberg who will remain executive chair through 2022. Cohen, who … Read the whole story