Performance Marketing Insider
by Laurie Sullivan, Staff Writer
As of August there have been 130 days where U.S. online shopping surpassed $2 billion vs. only two $2 billion days outside the holiday season in 2019, according to Adobe's … Read the whole story
by Laurie Sullivan
TikTok confirmed Monday its parent company ByteDance submitted a proposal to the Treasury Department over the weekend, in which Oracle will serve as the … Read the whole story
by Laurie Sullivan
Marketers have doubled their use of digital during the pandemic, compared with sales and offline marketing channels. Their use of online marketing has increased … Read the whole story
by Laurie Sullivan
The Committee on Foreign Investment in the United States will review Oracle's potential TikTok purchase this week and present President Trump with an opinion, … Read the whole story
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by Laurie Sullivan
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. Read the whole story
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by Laurie Sullivan
NBC News Business & Tech Correspondent Jo Ling Kent tweeted that Oracle has been chosen as the technology partner to acquire TikTok's U.S. operations, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to … Read the whole story
COMMENTARY
by Joe Mandese
It seems fitting TikTok's U.S. destiny will be determined by a company called Oracle, since oracles make prophecies that can sometimes be ambiguous. Read the whole story
by Joe Mandese
One positive byproduct of the global ad recession -- for the demand-side -- is that media advertising cost inflation has moderated. "Global media inflation … Read the whole story
by Joe Mandese
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM's Business Intelligence team. "Global advertising is improving," … Read the whole story