Search & Performance Insider
As of August there have been 130 days where U.S. online shopping surpassed $2 billion vs. only two $2 billion days outside the holiday season in 2019, according to Adobe's … Read the whole story
TikTok confirmed Monday its parent company ByteDance submitted a proposal to the Treasury Department over the weekend, in which Oracle will serve as the … Read the whole story
Marketers have doubled their use of digital during the pandemic, compared with sales and offline marketing channels. Their use of online marketing has increased … Read the whole story
The Committee on Foreign Investment in the United States will review Oracle's potential TikTok purchase this week and present President Trump with an opinion, … Read the whole story
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. Read the whole story
NBC News Business & Tech Correspondent Jo Ling Kent tweeted that Oracle has been chosen as the technology partner to acquire TikTok's U.S. operations, … Read the whole story
- COMMENTARY
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to … Read the whole story
COMMENTARYIt seems fitting TikTok's U.S. destiny will be determined by a company called Oracle, since oracles make prophecies that can sometimes be ambiguous. Read the whole story
One positive byproduct of the global ad recession -- for the demand-side -- is that media advertising cost inflation has moderated. "Global media inflation … Read the whole story
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM's Business Intelligence team. "Global advertising is improving," … Read the whole story
