Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The feeling of doom continues to wane. About 56% of SMBs surveyed cited significant negative impacts in March and April vs. 34% in August. Half still feel the business climate … Read the whole story
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by Laurie Sullivan
"Never before has the uncertainty around logistics been in the forefront of their mind," said Matt Mierzejewski, SVP, search capability lead, Merkle. "They're also … Read the whole story
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by Laurie Sullivan
Google on Wednesday introduced a series of tools in Display & Video 360 and Campaign Manager to help advertisers increase awareness, improve forecasting and … Read the whole story
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by Ray Schultz
Overall purchasing also went up in August, compared to August 2019, ACI reports. Read the whole story
by Joe Mandese
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the same. Magna now projects … Read the whole story
by Sara Guaglione
Verizon Media's Yahoo News will kick off the month on Tuesday with a 40-minute livestream event called "Count Us In." Read the whole story
by Wendy Davis
A federal judge on Tuesday refused to prohibit the government from implementing President Trump's executive order requiring ByteDance to sell TikTok in the U.S. … Read the whole story