Performance Marketing Insider
SimilarWeb's Kevin Spurway and Ron Asher both had an interest in technology from an early age and share a fascination with sports cars. But they took different paths. Read the whole story
Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion to help programmers, distributors and sports leagues insert ads into live events with … Read the whole story
Brands' messages need to change, said CMO Council Chief Content Officer Tom Kaneshige. "They're expected to take a stand on social issues. They can … Read the whole story
Facebook has introduced a series of new rules to penalize those who violate its Community Standards and cut down on the spread of misinformation … Read the whole story
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by … Read the whole story
COMMENTARYIt is designed to be future-proof measurement, dealing with both tech business models and with self-regulatory changes that have undermined third-party cookies. Read the whole story
- COMMENTARY
Many want faster email response and clearer answers to questions, Drift and Heinz Marketing report. Read the whole story
