Performance Marketing Insider
Commerce Signals has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors. Data also is available for … Read the whole story
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% … Read the whole story
How can Oracle adapt from an ad-tech company to supporting a consumer-facing application? Can a new partnership structure maintain its appeal? Read the whole story
Despite a deal confirmed earlier this week for Oracle to serve as its "trusted technology partner," TikTok and another popular Chinese app, WeChat, will … Read the whole story
Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic lockdown, but there was a slightly … Read the whole story
- COMMENTARY
When it inevitably comes, the U.S. vs. Google will be the most high-profile antitrust action since the U.S. vs. Microsoft in the late 1990s. … Read the whole story
"The central importance of free and open Internet access to modern life has never been more apparent than during the current COVID-19 public health … Read the whole story
Stein joins Merkle from IPG digital shop Huge where he was CEO, leading a team of 1,200 people across 13 offices. Read the whole story
