Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Location-based services are changing -- and it just may make a measurable impact for ad targeting. Read the whole story
by Laurie Sullivan
The deal prevents TikTok from sharing U.S. data with the Chinese government. The Chinese government must now sign off on the transaction for it … Read the whole story
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by Laurie Sullivan
Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. Read the whole story
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by Laurie Sullivan
Audience tech platform Eyeota on Monday will announce the global integration of ID5's Universal ID with its Audience Identity Resolution technology, which connects multiple … Read the whole story
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by Laurie Sullivan
Microsoft announced Monday it plans to acquire ZeniMax Media, owner of video-game publisher Bethesda Softworks, for $7.5 billion in cash, marking its biggest video … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Data powers just about everything entertainment media company WildBrain does, from building content to merchandising, said Jon Gisby, EVP, managing director at the company's … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Interest in "blogging" is surging at both agencies and brands. A brand's blog is owned content, giving writers full control over the narratives they … Read the whole story
COMMENTARY
by Joe Mandese
If you had told me in advance what the latest installment of the TikTok saga would be, I wouldn't have believed you. Read the whole story
COMMENTARY
by George Ivie
The problem continues to grow, as the ways in which fraudulent or invalid traffic is generated become more sophisticated. Read the whole story