Performance Marketing Insider
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. Read the whole story
Warner Records teamed with Billboard to run the magazine's first-ever flexi-disc advertisement. The GRAMMY campaign ran for global superstar Dua Lipa. Read the whole story
CHEQ CEO Guy Tytunovich talks about how the acquisition of ClickCease will expand CHEQ's presence in the pay-per-click and search engine marketing space. Read the whole story
- COMMENTARY
Do marketers really know how their target audience feels about their products, or about topics related to their brand? Read the whole story
Growth of cross-channel media campaigns that require more manual handling of digital data has prompted ad-intelligence company Upwave to launch an automated integration into … Read the whole story
COMMENTARYA study of six ad-supported streamers graded YouTube TV best and Sling TV worst when it comes to political ad factors including transparency, targeting … Read the whole story
- COMMENTARY
Twin studies show that shoppers want a seamless customer experience -- and personalization. Read the whole story
