Performance Marketing Insider
Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop. Read the whole story
Named Harte Hanks' managing director to lead its new D2C ecommerce division, Drew Rayman says his experiences working on Ford's assembly line and interests … Read the whole story
Yelp on Thursday launched ad tools to improve local advertisers' campaign management and performance. Future plans include a heat map for advertisers, showing where … Read the whole story
605, a platform for TV measurement and audience analytics, has formed an agreement with Walmart to support the retailer's TV ad initiatives with data … Read the whole story
The vast majority of Americans appear to be uneasy about data collection by online platforms, according to a new study by Consumer Reports. Read the whole story
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All ecommerce sales, and mcommerce in particular, are expected to see accelerated growth due to consumer concerns about shopping bricks-and-mortar during the COVID pandemic. Read the whole story
- COMMENTARY
As digital becomes the new battleground for brand-building, performance and political marketing, here is how marketers can prepare for the most competitive three-month stretch … Read the whole story
