Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The brand safety verification for native ads running on the Microsoft Audience Network includes Microsoft owned-and-operated sites such as MSN, Outlook.com, and the Microsoft Edge browser as well as
partner … Read the whole story
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by Laurie Sullivan
Pinterest announced the launch Tuesday of ads alongside visual search results and more places to shop on the site for the U.S. and U.K. … Read the whole story
by Laurie Sullivan
The Google auction for search slots on Android devices demonstrates that Bing has a following. Read the whole story
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by Laurie Sullivan
Vik Gupta, who joins the company from Google, has worked with many technology companies, from IBM and Oracle to Intuit and Facebook. Read the whole story
by Wendy Davis
A federal judge has thrown out a privacy lawsuit brought by the New Mexico Attorney General over children's educational apps. Read the whole story
COMMENTARY
by Jason White, Op-Ed Contributor
Two primary headwinds will impact performance -- localized community COVID-19 outbreaks and shipping delays -- as marketers approach the holiday season. Read the whole story
COMMENTARY
by
Some 26% of U.S. adults said they get news on the video-sharing site, and about three quarters of those people describe YouTube as an … Read the whole story
by Joe Mandese
An analysis of actual ad spending trends during the second and third quarters indicates most marketers are firmly in rebound, but the biggest gains … Read the whole story
by Sara Guaglione
The feature is aimed at small- and medium-sized businesses that want to launch ad campaigns at scale across premium publishers in the company's marketplaces. Read the whole story