Performance Marketing Insider
Hooman Radfar was an early investor in Uber, Hinge and Sweetgreen, and has advised more than 50 startups. Read the whole story
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies can deliver addressable consumer experiences without legacy identifiers like cookies, while matching the … Read the whole story
COVID-19 is changing ecommerce behavior more than first expected. Raymond James data shows a clear increase in searches on Amazon -- and how search … Read the whole story
Google News Showcase "gives an exclusivity to certain publishers over others," says Dominick Miserandino, CEO at news organization The Inquisitr. Read the whole story
Political-election spending projections for 2020 will now hit $10.8 billion, according to the Center for Responsive Politics -- 50% higher than in 2016. Currently, … Read the whole story
COMMENTARYLast week's column explored how brands continue to pursue control in a wildly unpredictable marketing landscape. This week is no different. Since late August, … Read the whole story
