Performance Marketing Insider
The best performance-marketing channels are not always the most obvious, as survey results from Ascend2 on budgets and the most effective channels reveal. Read the whole story
The companies say the partnership will allow businesses to build connections, strengthen local reputation and become more involved with their communities. Read the whole story
The House Judiciary subcommittee on antitrust released its findings and recommendations Tuesday on how to readjust and reform laws for the digital age, after … Read the whole story
BritePool, MediaMath, and Sonobi have completed their first real-time test using the BritePool ID to find identified Harry & David customers on the open … Read the whole story
Knowing the question words that trigger Google's 'People Also Ask' feature has become important for SEO professionals and content strategists. Here's why. Read the whole story
"Guarded optimism" is how the World Federation of Advertisers characterizes responses to its fourth tracking study on the impact of COVID-19 on marketing and … Read the whole story
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing … Read the whole story
- COMMENTARY
Email is second as a source of leads, behind referrals, but it is far from the top budget item, Sagefrog reports. Read the whole story
