Performance Marketing Insider
by Laurie Sullivan, Staff Writer
AI becomes the foundation to the platform aimed at helping SMBs manage their digital marketing across Microsoft Advertising as well as advertising and social media platforms including Google Ads,
Facebook, … Read the whole story
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by Laurie Sullivan
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, Xandr/AT&T, MediaMath, LiveRamp, Magnite and Beeswax are working with IBM to help … Read the whole story
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by Laurie Sullivan
Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for … Read the whole story
by The Editor
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
by Karlene Lukovitz
With potential threats to the election growing, and unhinged QAnon followers now using Facebook to organize with militias, Facebook has finally taken down millions … Read the whole story
by Wendy Davis
Privacy advocates have developed a browser extension that could function as a universal opt-out mechanism for California residents. Read the whole story