AI becomes the foundation to the platform aimed at helping SMBs manage their digital marketing across Microsoft Advertising as well as advertising and social media platforms including Google Ads, Facebook, … Read the whole story
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, Xandr/AT&T, MediaMath, LiveRamp, Magnite and Beeswax are working with IBM to help … Read the whole story
Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for … Read the whole story
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
With potential threats to the election growing, and unhinged QAnon followers now using Facebook to organize with militias, Facebook has finally taken down millions … Read the whole story
Privacy advocates have developed a browser extension that could function as a universal opt-out mechanism for California residents. Read the whole story