Performance Marketing Insider
Capital Markets Analysts believe the impact of COVID-19 will extend into 2021 and "almost certainly solidify the permanent changes in consumer behavior brought about by this pandemic." Read the whole story
Advertisers got a boost with the announcement of the iPhone 12, which Apple said supports 5G. Higher network speeds will enable advertisers to do … Read the whole story
Can performance marketing save the holiday season? After a good run with the back-to-school shopping season, advertisers are trying to find out. Read the whole story
Alchemer helps brands like Sonos focus on their customers' experience. Read the whole story
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad network to give advertisers actionable intelligence to optimize performance metrics such as … Read the whole story
The study found that higher levels of personalization were more effective at shifting difficult-to-move metrics. Read the whole story
E.ON, the Essen, Germany-based utility marketer championing renewable energy, has tapped Publicis Groupe's "Power of One" as its media agency across eight major European … Read the whole story
MediaPost is seeking nominations for its annual Agency of the Year awards. If you'd like to nominate an agency and/or individual in the following … Read the whole story
A new joint study completed by IPG's Magna and IPG Media Lab units indicates a measurable improvement in advertising effectiveness when ads re personalized, … Read the whole story
