Search & Performance Insider
"Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at Influential. "I'm not a singer or dancer, but I own several handles on … Read the whole story
The guarantee, based on performance, marks the first time Dailymotion's global network of premium publishers can offer a guarantee based on Moat-certified viewability metrics, … Read the whole story
The move, prompted by shifts in consumer behavior and privacy-driven changes, will help advertisers achieve better return on investments from marketing and understand the … Read the whole story
The company for the first time has created an Index with statistically significant results, based on the share of paying users' metric, also known … Read the whole story
Louis Jones, a veteran of ad agencies and the 4As, began a six-month stint at the Brand Safety Institute this week. Read the whole story
Programmatic OOH is a relatively new revenue for digital OOH. New research finds this category is poised to form a crucial part of U.S. … Read the whole story
Havas is launching what it claims is the ad industry's first dedicated "customer experience" network -- "Havas CX" -- which combines 1,200 people from … Read the whole story
