Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Brave … Read the whole story
by Laurie Sullivan
Facebook tagged warnings to 150 million misleading election-related posts, and 2.2 million ads were rejected because they failed to complete the political ad authorization … Read the whole story
by Laurie Sullivan
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. Read the whole story
by Laurie Sullivan
VidMob's Insight Stream platform surfaces a continual stream of insights from data that tells marketers why the creative works or does not work at … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers take a lot of flak when it comes to mining data that gives customers a better experience online and offline. Read the whole story
COMMENTARY
by Joe Mandese
At a time when digital media appears to be accelerating share gains vs. traditional media, questions regarding its underlying veracity -- especially the accountability … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
"Local marketing" intent among brands has been steadily increasing since mid-September. In June, both "demographics" and "local marketing" saw increases. Marketers may be seeing … Read the whole story