Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Kantar identified three themes: Managing the complexity of media and content, navigating data in a cookieless world, and planning for and proving performance. Read the whole story
by Laurie Sullivan
Search terms identify a strong correlation between keyword searches and COVID-19 outbreaks. It appears that people go to Google before seeing their doctor, helping … Read the whole story
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by Laurie Sullivan
The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were … Read the whole story
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by Laurie Sullivan
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends … Read the whole story
by Laurie Sullivan
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketing for brands through media, creative and commerce. Bing, VidCon and others have … Read the whole story
COMMENTARY
by Jennifer Volmer, Op-Ed Contributor
The name change from G Suite to Google Workspace represents bringing workspace products together to form a collaborative and creative environment. Read the whole story
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by Wendy Davis
The digital rights group Electronic Frontier Foundation is throwing its support behind a new California proposal that would require businesses to offer user-friendly privacy … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
"Most digital activities (e.g., search, social, shopping, live events) will increasingly take place inside of gaming," according to one report. Read the whole story