Performance Marketing Insider
Kantar identified three themes: Managing the complexity of media and content, navigating data in a cookieless world, and planning for and proving performance. Read the whole story
Search terms identify a strong correlation between keyword searches and COVID-19 outbreaks. It appears that people go to Google before seeing their doctor, helping … Read the whole story
The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were … Read the whole story
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends … Read the whole story
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketing for brands through media, creative and commerce. Bing, VidCon and others have … Read the whole story
COMMENTARYThe name change from G Suite to Google Workspace represents bringing workspace products together to form a collaborative and creative environment. Read the whole story
The digital rights group Electronic Frontier Foundation is throwing its support behind a new California proposal that would require businesses to offer user-friendly privacy … Read the whole story
- COMMENTARY
"Most digital activities (e.g., search, social, shopping, live events) will increasingly take place inside of gaming," according to one report. Read the whole story
