Microsoft on Wednesday released a free analytics tool it calls Clarity that has been in beta for two years. The technology has several features … Read the whole story

While the vast majority of advertisers have policies "requiring" or "requesting" media to use pre-approved measurements as the basis of their ad buys, many … Read the whole story

It's more than a month before the major agency holding company forecasters issue their 2020 year-end updates, but eMarketer today released revised projections for … Read the whole story

Criteo, which continues to struggle with revenue gains vs. a year ago, announced it will collaborate with The Trade Desk on industry wide, open-source … Read the whole story

Today's budget-conscious consumers have evolved to include 14% more men and 60% more parents, according to a new study. Read the whole story