Performance Marketing Insider
Apple controls the default browser on iOS, so expanding into search might seem a natural fit for the company -- but it's not as simple as developing a new engine. Read the whole story
Alphabet, Google's parent company, on Thursday released third-quarter financial results. The numbers show business is excellent. Read the whole story
Berlin SEM President Patrick Berlinquette ran ads to test the spread of misinformation in July and October. The loophole still exists now, with less … Read the whole story
Merchants working with Rakuten experienced a 43% traffic increase on average and a 60% sales increase on Amazon Prime Day vs. the previous year. Read the whole story
Suzy, a research firm that works with companies including Microsoft, American Express, and Kraft Heinz, has unveiled a qualitative platform for video-based consumer interviews. Read the whole story
There are signs that Apple is stepping up development of its own search engine, in case regulatory pressures stop Google from paying it billions … Read the whole story
IPG Mediabrands performance marketing agency Reprise this morning unveiled a new ecommerce specialist unit. The aptly named Reprise Commerce, combines Reprise's traditional ecommerce media … Read the whole story
- COMMENTARY
This holiday season is going to be more personal than commercial. For many, the ultimate gift is being together, however that's achieved. Read the whole story
COMMENTARYApple has a 25% share of the mobile OS market, but controls 65% of app revenues -- interesting stats as federal regulators look at … Read the whole story
