Performance Marketing Insider
by Laurie Sullivan, Staff Writer
FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratings … Read the whole story
by Laurie Sullivan
YouTube on Friday launched CMO x Creator Conversations, which gives CMOs the opportunity to host one-on-one interviews with top YouTube creators. Read the whole story
-
by Laurie Sullivan
The people-based identity solution, Panorama ID, connects all types of device identifiers associated with individual behaviors and privacy choices into one view without dependence … Read the whole story
by Laurie Sullivan
Brendan Condon brings to Captify his expertise and experience in TV, CTV and video programmatic. The goal is for him to accelerate the company's … Read the whole story
by Larissa Faw
Seven in 10 believe digital advertising will be adversely affected by these changes and will take a step backwards, according to a new study … Read the whole story
COMMENTARY
by Kamran Asghar
We rely too much on old schemes, creating a dysfunctional, often toxic, dynamic between clients and agencies, marked by shrinking margins and unmet expectations. Read the whole story