Performance Marketing Insider
FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratings … Read the whole story
YouTube on Friday launched CMO x Creator Conversations, which gives CMOs the opportunity to host one-on-one interviews with top YouTube creators. Read the whole story
The people-based identity solution, Panorama ID, connects all types of device identifiers associated with individual behaviors and privacy choices into one view without dependence … Read the whole story
Brendan Condon brings to Captify his expertise and experience in TV, CTV and video programmatic. The goal is for him to accelerate the company's … Read the whole story
Seven in 10 believe digital advertising will be adversely affected by these changes and will take a step backwards, according to a new study … Read the whole story
- COMMENTARY
We rely too much on old schemes, creating a dysfunctional, often toxic, dynamic between clients and agencies, marked by shrinking margins and unmet expectations. Read the whole story
