Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A study of Biden and Trump site rankings found Biden site performance was boosted by queries about the Trump Tax Calculator and by the terms "obama care" and "gun control." Read the whole story
by Laurie Sullivan
Consumers' feelings about voting, trust in media and the election were analyzed in a poll by Lucid. Read the whole story
by Laurie Sullivan
The initiative -- a proof of concept built with MadNetwork's open-source blockchain technology in partnership with AdLedger and Huge, aims to provide credibility for … Read the whole story
by Laurie Sullivan
As the December holidays approach and COVID-19 cases continue to rise in the U.S., there are looming concerns about a nationwide shutdown. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Dentsu is teaching employees to build virtual assistants that do repetitive tasks, freeing employees up to focus on more creative tasks that drive better … Read the whole story
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by Laurie Sullivan
When does delivering the same ad to the same person begin to delivering diminishing returns? Facebook delves into data to answer the question. Read the whole story
COMMENTARY
by Joe Mandese
As well intentioned as the deprecation of third-party cookies may be, the effect ultimately may be meaningless, as advertisers, agencies and a wide range … Read the whole story
by Joe Mandese
While video entertainment ad spending will fall 0.2% this year in the 10 key markets analyzed in Zenith's report, it will perform significantly better … Read the whole story
by Wayne Friedman
The company looks to track all TV screens and devices into a single-source data stream for licensing to TV networks, media agencies, digital media … Read the whole story
by Karlene Lukovitz
YouTube TV is now the second-largest vMVPD next to Hulu. Google and overall Alphabet ad revenue rebounded from a dip in Q2. Read the whole story