Performance Marketing Insider
by Laurie Sullivan, Staff Writer
What issues will drive the results of the presidential election Tuesday? Google Trends data reveals some of the top issues collectively driving decisions. Read the whole story
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by Laurie Sullivan
Supporting advertisers specifically during holiday events, Microsoft said it will release its seasonal shopping targeting segments this month, starting with Black Friday, in the … Read the whole story
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by Laurie Sullivan
Microsoft Promotion Extensions, which launched on Tuesday, allow brands running ads on Microsoft Advertising to highlight a specific deal or special offer in their … Read the whole story
by Steve McClellan
At Baidu, Dr. Ya-Qin Zhang played a pivotal role in moving the company to new arenas like cloud computing, autonomous driving, quantum computing, and … Read the whole story
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by Ray Schultz
Halloween was another drag on spending, but things picked up on Sunday. Read the whole story
by Karlene Lukovitz
Google says it will end full-day reservations for the coveted position, instead going to a per-impression buy that should make it harder for any … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Fake news? There is simply too much analytical superstructure built on top of the few real journalists doing real reporting. Read the whole story