Performance Marketing Insider
by Laurie Sullivan, Staff Writer
TikTok was the top non-gaming app last month in generating in-app revenue from users at $115 million, but that fell short of the $130.5 million it generated in September. Read the whole story
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by Laurie Sullivan
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertising generates a 20% higher return on investment relative to a brand's average … Read the whole story
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by Laurie Sullivan
Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company's proprietary live-signal data and … Read the whole story
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by Laurie Sullivan
Chaos in the ad industry has paid off for Centro and The Trade Desk as they catch the tailwind of year-end budgets and restructure … Read the whole story
by Karlene Lukovitz
The tardy game of whack-a-mole continues. Twitter permanently suspended Steve Bannon's show after he incited violence against FBI Director Christopher Wray and pandemic expert … Read the whole story
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by Ray Schultz
Yahoo Mail will begin charging for the previously free service on January 1. Read the whole story
by Wendy Davis
Williams-Sonoma has settled a two-year battle with Amazon over the way the online retailer lists the home furnishings retailer's merchandise. Read the whole story
COMMENTARY
by Karen Staughton
For one, what if retailers could add an online element of useful facts to push consumers to make that purchase while in-store? Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"We don't sell avocados, and we aren't from Mexico" is the inside joke at the Avocados from Mexico brand. Since its founding in 2013, … Read the whole story