Performance Marketing Insider
by Laurie Sullivan, Staff Writer
How will the next administration affect advertising? Centro CEO Shawn Riegsecker called it the "multibillion dollar question" the industry faces, and said "probably the only thing the two parties
agree … Read the whole story
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by Laurie Sullivan
In 2021, the fastest-growing, most successful brands will be storeless and will rely on data, become live, participatory and entertaining and will remain local … Read the whole story
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by Laurie Sullivan
Verizon Media and Walmart on Monday will launch a partnership called 30 Days of Savings, driving an expanded series of holiday ecommerce content to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Lockdown has driven high demand for at-home exercise equipment and a gold mine of data for manufacturers like Mirror and Peloton, athletic clothing designers … Read the whole story
by The Editor
MediaPost has inducted nine new industry executives into its annual "All Stars," including: Ciara Dilley, PepsiCo; Lori Krauss, Warby Parker; Claudine Patel, Reckitt Benckiser; … Read the whole story
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by Ray Schultz
But many want personalized suggestions, and others plan to rely on social media, McKinsey reports. Read the whole story
by Joe Mandese
Increasing spending and/or emphasis on the use of first-party data is the No. 1 solution brand marketers expect to take following moves by Google, … Read the whole story
by Larissa Faw
Under the deal, VidMob's Agile Creative Studio will be synced up with dentsu's Attention Ads Lab, which focuses on identifying the degree to which … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Travel & Hospitality brands sent few emails. But Saks and Bloomingdale's were active on the retail side, SmarterHQ reports. Read the whole story