Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Tinuiti, a large independent performance marketing agency, on Thursday added another marketplace to its offering -- Instacart. Read the whole story
by Laurie Sullivan
If the fastest-growing, most successful brands will become storeless in 2021, Pier 1 should be a prime example of the transformation marketers can expect, … Read the whole story
by Laurie Sullivan
The new segments will showcase Latino businesses on TV and tie the products into an online shopping experience to provide viewers with the best … Read the whole story
by Wendy Davis
"The California Constitution establishes (and courts have recognized) that Californians have a property interest in their own data," the former presidential candidate argues in … Read the whole story
by Joe Mandese
The ad industry routinely uses terms like "lift" and "ROI" (return on investment) to benchmark and measure the results of advertising, marketing and media … Read the whole story
by Joe Mandese
More than two-thirds of Americans believe Facebook spies on them, according to a national survey conducted by WhistleOut. The survey, which was conducted via … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost all enterprise companies are seeing some level of success at journey mapping, Ansira and Ascend2 report. Read the whole story