Some 73% of marketers expect a negative impact of IDFA changes on their campaigns and apps, losing about half of identifiers under Apple's opt-in protocol. Targeting, measurement and attribution will … Read the whole story
The lineups allow brands to advertise alongside the most popular artists and songs across key markets. The YouTube Charts power the Top 100 lineup … Read the whole story
The feature enables advertisers to track purchase price and order ID data to attribute performance such as return on ad spend. Read the whole story
New research from Comcast Cable's ad sales division, Effectv, and VAB finds that linear TV can lift performance in all brand life stages, and … Read the whole story
Visitors to Harriet Carter Gifts' website had no "reasonable expectation of privacy" in data they generated because they failed to block cookies, Harriet Carter … Read the whole story
Almost half of brands have implemented a strategy, and others are rolling one out or planning to, Ascend2 reports. Read the whole story
Digital use has risen due to the COVID-19 crisis, and consumers like email because it is convenient and reliable, the CMO Council reports. Read the whole story