Performance Marketing Insider
by Laurie Sullivan, Staff Writer
One change is part of an App Store Small Business Program. Apple's IDFA identifier will have a major impact on advertisers and publishers. Read the whole story
by Laurie Sullivan
"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye. Read the whole story
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by Laurie Sullivan
Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies introduced in June. Read the whole story
by Wayne Friedman
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for … Read the whole story
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by Wayne Friedman
Data and analytics company Tatari is starting up an automated next-day metric to tabulate return on advertising spend (ROAS) for linear and streaming TV … Read the whole story
by Joe Mandese
At a time when media agencies are creating protocols to ensure their clients' ads don't show up in unsafe and/or unsavory content, IPG Mediabrands … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Will advertisers continue to support a medium that has been proven detrimental to the mental health of their target audience? Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Day Two of this week's ARF event on attribution and analytics featured Cadillac, Regions Bank, CIMM, ANA/AIMM and Analytic Partners and how they are … Read the whole story