Search & Performance Insider
One change is part of an App Store Small Business Program. Apple's IDFA identifier will have a major impact on advertisers and publishers. Read the whole story
"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye. Read the whole story
Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies introduced in June. Read the whole story
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for … Read the whole story
Data and analytics company Tatari is starting up an automated next-day metric to tabulate return on advertising spend (ROAS) for linear and streaming TV … Read the whole story
At a time when media agencies are creating protocols to ensure their clients' ads don't show up in unsafe and/or unsavory content, IPG Mediabrands … Read the whole story
- COMMENTARY
Will advertisers continue to support a medium that has been proven detrimental to the mental health of their target audience? Read the whole story
- COMMENTARY
Day Two of this week's ARF event on attribution and analytics featured Cadillac, Regions Bank, CIMM, ANA/AIMM and Analytic Partners and how they are … Read the whole story
