Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Websites can be built and managed by in-house engineering teams with open-source tools or third-party tools. How are you managing your website? Here are some tips. Read the whole story
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by Laurie Sullivan
Amazon, Facebook, Google, Twitter, and other Asia Internet Coalition members have threatened to leave Pakistan after it gave local regulators power to censor digital … Read the whole story
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by Laurie Sullivan
"No amount of experience or practice could have prepared marketers in the industry for what it went through in 2020 or 2021," said Pattern89 … Read the whole story
by Laurie Sullivan
Search data from Captify revealed that PlayStation 5 had the majority share of search up to its release in the last 3 months while … Read the whole story
by Karlene Lukovitz
Channels too small to share in revenue through YouTube's Partner Program may now have ads inserted, as long as they meet the platform's "advertiser-friendly … Read the whole story
by Joe Mandese
EASTON, CT -- The role of ethics took center stage Thursday during an online summit where some of the world's top marketers discussed the … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Online video took center stage in the past few months as many cord-cutting Americans streamed election content from major outlets on Internet-connected devices. Predominantly … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The "real time" or close-to-real-time results provide the cornerstones to adjusting any marketing dimensions to more rapidly support optimizing ROI and/or brand equity. Read the whole story