Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Consumers are focused on how online shopping impacts the environment, driving eco-related searches up 2250%. Many retailers will close on Thanksgiving and are posting their Black Friday deals online. Read the whole story
by Laurie Sullivan
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted in the U.S. The company believes advertisers can offset delivery cost by allowing … Read the whole story
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by Laurie Sullivan
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-first attribution company, as shifts in privacy policies and regulations take hold. Read the whole story
by Joe Mandese
U.S. ad and marketing spending will fall 7.1% this year to $494.23 billion, according to a new forecast released today by media industry economists … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
"Cognitive computing" saw increased interest among brands and agencies during the second week of November. Defined as "the simulation of human thought processes in … Read the whole story
COMMENTARY
by Mack McKelvey
Do what you would normally do - gather and analyze data - but with a slightly different perspective. Read the whole story
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by Richard Whitman, Columnist
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at … Read the whole story