Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't occur in an industry with
sophisticated … Read the whole story
by Laurie Sullivan
Since Sunday Adobe has seen spending of $14.5 billion, up 40.6% YoY, with each day this week bringing in more than $3 billion. Searches … Read the whole story
by Laurie Sullivan
Thanksgiving Day hit record consumer spending of $5.1 billion, up 21.5% year-on-year vs. 2019. Retailers offering curbside pickup benefited Thursday from a 31% higher … Read the whole story
-
by Laurie Sullivan
Almost half of Gen Z and Millennial beauty shoppers buy more beauty and skincare products online now, but are reluctant to try new brands … Read the whole story
by Laurie Sullivan
The U.K. on Friday introduced a dedicated Digital Markets Unit within the Competition and Markets Authority to introduce and enforce a new code to … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Since the premiere of "The Queen's Gambit" on Netflix on October 23, interest in chess has soared. Read the whole story