Search & Performance Insider
A study by McAfee and 3Gem found 34% of respondents have been victims of online scams in the holiday season, revealing how shifts in shopping activity expose consumers to new … Read the whole story
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements … Read the whole story
YouTube's look back at a unique year celebrated the most popular videos, creators and ads. From living-room workouts to at-home haircuts, virtual graduations and … Read the whole story
Facebook News will compete with Google News, offering curated, personalized top stories and delivering informative, reliable and relevant news. Readers will see the top … Read the whole story
Adthena on Tuesday gave brands greater insight into their search campaigns based on consumer behavior and competitor strategies, and the ability to use that … Read the whole story
- COMMENTARY
Shoppers initially held back on spending and focused on key sales dates, while retailers faced unprecedented pressure to maximize the holiday period. Understanding the … Read the whole story
At a time when many advertisers, agencies and publishers are looking for privacy-friendly alternatives to targeting media audiences, Universal McCann's Primis unit today unveiled … Read the whole story
GroupM dramatically improved the outlook for the U.S. ad economy in 2020, and revised its 2021 outlook from negative to a positive gain in … Read the whole story
Merkle has appointed Kent Grove to President of its Response Management Group, the Merkle unit that focuses on the nonprofit, government, and commercial sectors. … Read the whole story
- COMMENTARY
Online display ads will see spending growth of 10%, although social media and online video will drive most of those gains. Read the whole story
