Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A study by McAfee and 3Gem found 34% of respondents have been victims of online scams in the holiday season, revealing how shifts in shopping activity expose consumers to new … Read the whole story
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by Laurie Sullivan
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements … Read the whole story
by Laurie Sullivan
YouTube's look back at a unique year celebrated the most popular videos, creators and ads. From living-room workouts to at-home haircuts, virtual graduations and … Read the whole story
by Laurie Sullivan
Facebook News will compete with Google News, offering curated, personalized top stories and delivering informative, reliable and relevant news. Readers will see the top … Read the whole story
by Laurie Sullivan
Adthena on Tuesday gave brands greater insight into their search campaigns based on consumer behavior and competitor strategies, and the ability to use that … Read the whole story
COMMENTARY
by Elizabeth Baggan, Op-Ed Contributor
Shoppers initially held back on spending and focused on key sales dates, while retailers faced unprecedented pressure to maximize the holiday period. Understanding the … Read the whole story
by Joe Mandese
At a time when many advertisers, agencies and publishers are looking for privacy-friendly alternatives to targeting media audiences, Universal McCann's Primis unit today unveiled … Read the whole story
by Joe Mandese
GroupM dramatically improved the outlook for the U.S. ad economy in 2020, and revised its 2021 outlook from negative to a positive gain in … Read the whole story
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by Steve McClellan
Merkle has appointed Kent Grove to President of its Response Management Group, the Merkle unit that focuses on the nonprofit, government, and commercial sectors. … Read the whole story
COMMENTARY
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Online display ads will see spending growth of 10%, although social media and online video will drive most of those gains. Read the whole story