Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Kids' lists for Santa at the mall can't be aggregated. An interactive texting technology changes the story.. what if marketers could aggregate millions of texts to Santa to drive performance? Read the whole story
by Laurie Sullivan
Filling a massive gap in the ad industry, on Wednesday Captify will announce the launch of a publisher interface within Sense, its search intent-powered … Read the whole story
by Laurie Sullivan
The predictions in the Google Shopping Gift Guide are based on Google search trends during the past few months. Read the whole story
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by Laurie Sullivan
The tech giants' employees are known to make extravagant salaries, with some making more than $1 million annually with bonuses and perks. But much … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
"DoubleClick Search" saw a significant uptick among brands, signaling rising marketer interest around search marketing overall. Read the whole story
by Karlene Lukovitz
With podcast advertising exploding, IAB's Tech Lab has updated guidelines to reflect changing best practices and reduce measurement discrepancies. Read the whole story
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by Ray Schultz
Cyber Monday web traffic did not surpass Black Friday traffic -- and traffic declined by 12.3% the day before Thanksgiving, SmarterHQ reports. Read the whole story
by Ray Schultz
Together, the firms plan to "shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world," says Marc … Read the whole story
COMMENTARY
by Brian Wieser
Despite a pace of economic decline that will produce the worst economy since the Great Depression, the ad market might end up falling by … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I'm looking at 2020 like a Mike Tyson fight --- make it past the first round with your head still attached to your body, … Read the whole story