Search & Performance Insider
SEMrush's report analyzes data on Google, Twitter and other platforms as well as visits, backlinks and social shares and the correlation between metrics and elements such as text length, headlines, … Read the whole story
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of the full content for CTV, video and livestreaming and will be available globally … Read the whole story
In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by … Read the whole story
Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, BIA Advisory Services says. Total U.S. local … Read the whole story
"LinkedIn has systematically inflated ad metrics in its favor, which has enabled it to overstate the quality of its audiences, the quality of its … Read the whole story
- COMMENTARY
Apple's latest move in a long-running battle over online privacy involves clamping down on a technique that allows ad-tech companies to masquerade as first … Read the whole story
- COMMENTARY
According to Adobe Analytics, Black Friday shopping on smartphones jumped 25% to $3.6 billion, making up 40% of total online spending. Read the whole story
Based on its most recent trending data, including the month of March, the U.S. ad market is pacing to end on a positive note … Read the whole story
Digital ad-fraud solutions provider CHEQ has been granted Media Rating Council (MRC) accreditation for its desktop and mobile web solutions covering property-level brand safety … Read the whole story
