Search & Performance Insider
As marketplaces like Amazon see dramatic growth, one wants advertisers to take advantage of behavioral data from a variety of actions to support a range of media buys. Read the whole story
Efforce uses blockchain technology, allowing consumers to participate in and benefit from energy-efficient technology and programs with a smart contract and tokens. Read the whole story
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. Read the whole story
"We do need more privacy regulation in the United States," David Chavern, CEO and president of the News Media Alliance, tells MediaPost. Read the whole story
Newsletters have fallen from the top three most-used tactics, Influitive reports. Read the whole story
The audit program would help assure marketers the audited sites they invest in are "legitimately delivering human audiences," according to the organization. Read the whole story
The two firms have a shared focus on large-scale advertisers, and a combined client roster including Hasbro, John Lewis, The New York Times, Pepsico, … Read the whole story
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Fewer than half utilize data from email to fuel strategy, Forrester says in a study commissioned by Lucidworks. Read the whole story
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In the past six years, while TV spending dropped by more than a quarter, social media spend has nearly quadrupled. Read the whole story
