The Adobe Max creativity conference drew record crowds to its virtual event, with 21 million total video views and 50 million social interactions. Adobe hired creators from the community to … Read the whole story
Senators Amy Klobuchar and Mark Warner stepped in to lead 11 senators in a letter that calls for Google to strengthen enforcement of its … Read the whole story
Publishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowing them to monitor discrepancies that can appear in appropriate and safe ads. Read the whole story
The former Salesforce chief scientist wants to take on Google, helping people get to content faster by building each searcher's own "curated knowledge base," … Read the whole story
As part of an effort to standardize measurement definition of the burgeoning "influencer marketing" marketplace, the Association of National Advertisers has formed an Influencer … Read the whole story
Nielsen says it is simplifying its TV and digital solutions portfolio into a single, comparable cross-media metrics product and will replace current systems fully … Read the whole story
The deal will offer transparency for marketers to buy Crackle inventory, contextually targeting Crackle's connected TV audiences. Contextual video advertising enables marketers to reach … Read the whole story
The Netflix documentary is scary as hell. But should we be scared? Or -- at least -- should we be THAT scared? Read the whole story