What will it take for consumers to return to shopping in-store? A study by BlueVenn found a small percentage would avoid shopping in-store until they had the COVID-19 vaccination. Read the whole story
Net zero carbon by 2020 may seem ambitious, but it's Amazon's mission to meet the goals of the Paris Agreement 10 years early through … Read the whole story
On the heels of 100% year-over-year revenue growth, ActionIQ today announced the addition of two C-level execs to its leadership suite. Read the whole story
Avis made a pledge promise and formed partnerships, Alex Sutton III, digital acquisition director, said during the Search & Performance Insider Summit, Day One. Read the whole story
People searched more for answers, asking "why is the sky orange?" during the wildfires and "why were so many lives lost?" during COVID-19. Read the whole story
The extension will allow advertisers to use a single video ad serving template (VAST) tag to measure impressions and viewability for all of their … Read the whole story
In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined … Read the whole story
iSpot is expanding its audience efforts to more granular "person-level" data cross-platform, analyzing CTV and linear impressions on business outcomes within 24 hours. It … Read the whole story