A study of YouTube video rankings in Google reveals how often YouTube videos are top-ranked in Google search results, and major differences in Google's and YouTube's ranking algorithms. Read the whole story
The feature will begin in Ad Settings in the U.S. with YouTube Ads, then in Google Ads and YouTube globally in early 2021. Countries … Read the whole story
During the Search & Performance Insider Summit, Head of Group Marketing Nico Bryant-Aguilar described how telemedicine company Nurx uses the platform for its business. Read the whole story
Some 97% of searches on Pinterest are unbranded, giving brands a level playing field for reaching consumers during the discovery phase of their shopping … Read the whole story
Alphabet's two big platforms seem to be going in opposite directions, prompting some to wonder if some kind of balancing act could be in … Read the whole story
With the traditional upfront system in disarray and advertisers clamoring for truly integrated, cross-media buying, the digital media trade association sees an opportunity to … Read the whole story
The Board meets quarterly to discuss the industry and to deliver strategic guidance to the company and its board of directors. Read the whole story