Performance Marketing Insider
Chatbots and virtual assistants can help B2B companies close the gap, as buyers seek content delivered primarily through vendor websites, and search engines. Read the whole story
Google acknowledged Monday that multiple services and websites went down, affecting businesses and advertising. AdSense, Assistant, Docs, Gmail, and YouTube were some of the … Read the whole story
The "Wellness 360" campaign, part of an initiative showing benefits of home cooking, is one of the company's biggest multichannel campaigns in investment. Read the whole story
With 58% of people open to watching digital content made by creators of any age, YouTube saw a growing number of boomer-age creators surface, … Read the whole story
COMMENTARYSheri Bachstein, global head of IBM Watson Advertising and The Weather Company, believes 2021 will see more advanced technologies such as AI and AR … Read the whole story
"We should definitely be less dependent on the platforms," said Publicis Groupe CEO Arthur Sadoun. "And if that's true for us, it is definitely … Read the whole story
