Performance Marketing Insider
LinkedIn's aspirations are much greater than being a passive platform for companies to connect with people. The vision will see the company transform into a digital storefront for B2B products. Read the whole story
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report … Read the whole story
The deal marks the first time Twitter has leveraged the public cloud to scale its real-time service, and will support timelines to provide the … Read the whole story
- COMMENTARY
Companies that make decisions based on data are 58% more likely to beat their revenue goals, research suggests. Yet most companies now struggle to … Read the whole story
The challenges "are meant to encourage a spirit of experimenting, and quite simply, trying new things," notes LaToya Drake, Google's head of media representation. Read the whole story
As Twitter prepares for a major push to be taken more seriously as an ad medium by Madison Avenue, the platform this week unveiled … Read the whole story
A survey by the Trustworthy Accountability Group and Brand Safety Institute finds one in three web users think companies shouldn't advertise near stories about … Read the whole story
Forbes Global Properties is invitation-only and links buyers with real-estate firms. Read the whole story
