Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google's Per Bjorke detailed how Google worked with cyber security firm White Ops to uncover digital ad-fraud scheme 3ve. Read the whole story
by Laurie Sullivan
The decision to spin off Vimeo shows how the rise of streaming has impacted online business models and advertising, as Netflix and other companies … Read the whole story
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by Laurie Sullivan
Peer39 made the technology for ad placement available through controls on demand-side platforms from Amobee, MediaMath, Verizon Media, and Xandr. A monthly benchmark follows … Read the whole story
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by Laurie Sullivan
Kenshoo will expand its data and analytics capabilities with the acquisition and will create a new business unit to help resolve one of the … Read the whole story
by Joe Mandese
The U.S. ad economy turned in its best month so far this year in November, expanding 11.5%. It was the fourth consecutive month of … Read the whole story
COMMENTARY
by Karlene Lukovitz
As with AVOD, consumer adoption of free, ad-supported TV is expected to pick up in the coming year. Meanwhile, the industry will push to … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
The amount of rapid change that we, as an industry, have experienced over the last 12 months has been nothing short of extraordinary. We … Read the whole story
COMMENTARY
by Scott Hirsch
How to leverage this holiday trend even after December. For example: Consider your "12 days of Christmas" to run for about 75 days. Read the whole story