Performance Marketing Insider
Apple created hardware, then a services business and subscriptions. Whether or not this will offset future ad declines based on antitrust lawsuits, 2021 will be the year of subscription services. Read the whole story
Comparing average weekly spend since November to average weekly spend from April-October, Walmart, Target, Macy's, Best Buy, and Kohl's more than doubled the amount … Read the whole story
Amidst in-store shopping restrictions in some states, during the holiday season U.S. small and medium-sized businesses sold nearly 1 billion products in Amazon's store. Read the whole story
A Massachusetts resident has dropped her class-action complaint against Google over an allegedly deceptive ad for Pine-Sol cleaner. Read the whole story
Online sales contributed almost 20% of total sales, growing by a large percentage YoY. Read the whole story
- COMMENTARY
Store traffic surged in some red states and declined in some blue ones, Esquire Advertising reports. Read the whole story
That's according to a global study from Wunderman Thompson that concludes that inspiring consumers is a key to brand growth. Read the whole story
- COMMENTARY
What happens, for example, when an extrovert and introvert are locked down in the same house together -- like my wife and myself? Read the whole story
- COMMENTARY
Through content analysis, I found that U.S. and Chinese COVID-19 commercials followed their cultural characteristics in most cases with two exceptions. Read the whole story
